FunLuvin’ FleeceWear - Fall Campaign Photoshoot
Commercial Outdoor Product Photography in Flagstaff, Arizona
There is something about fall in Northern Arizona that feels electric. Golden aspens. Crisp air. That deep blue sky that only shows up at 7,000 feet. It is the kind of backdrop that outdoor brands dream about.
This fall, I photographed FunLuvin’ Fleece Wear’s latest commercial campaign right here in the mountains outside Flagstaff. The focus was bold fleece pearl snaps and leopard shorts styled for movement, personality, and that unmistakable guide-energy the brand is known for.
Commercial Outdoor Brand Photography with Edge
FunLuvin’ Fleece Wear is not a quiet brand. It is playful. A little wild. Built from river culture and mountain town grit. So the imagery had to reflect that.
We leaned into:
Aspen groves glowing in peak fall color
Textured forest floor and weathered logs
Movement driven posing, climbing rocks, kicking leaves, shifting weight
Close up product details for web and ad placement
The leopard fleece shorts were the hero. We made sure to capture the texture, fit, logo placement, and styling versatility. These images were created specifically for:
Website product listings
Paid social media ads
Email campaigns
Seasonal holiday promotions
Every frame was intentional, designed to convert while still feeling organic and alive.
Product Forward, Story Driven
As a commercial photographer specializing in outdoor and lifestyle brands, I approach every shoot with two lenses:
Does this clearly show the product?
Does this feel like a story someone wants to step into?
The fall campaign imagery balances both. Close ups highlight fabric and construction. Wider shots show how the fleece moves in real terrain. The result is product photography that feels experiential rather than staged.
This is especially important for outdoor apparel brands. Customers are not just buying fleece. They are buying a feeling. A lifestyle. A place.
Why Flagstaff Works for Commercial Campaigns
Flagstaff offers an incredible range of natural backdrops within minutes. Aspen forests, volcanic rock, open sky, alpine meadows. For brands wanting authentic outdoor visuals without traveling to multiple states, Northern Arizona delivers.
Because I am also a professional outdoor guide, I understand how to move efficiently through wild terrain with a team and still protect product integrity and safety. That calm presence matters on commercial sets.
Booking Commercial Outdoor Brand Photography
If you are an outdoor clothing brand, gear company, or lifestyle business looking for commercial product photography that feels elevated, natural, and conversion focused, I would love to collaborate.
Based in Flagstaff, Arizona and available for travel across the Southwest and beyond, I specialize in:
Commercial outdoor apparel photography
Branding campaigns
Lifestyle product photography
Seasonal campaign imagery for web and ads
Let’s create imagery that sells and tells the story of your brand in the wild.
